Our beliefs

The Future of Work is here.

We believe that the new reality of work offers significant opportunity for talent and employers.

We believe that for the next decade, permanent employment will remain the key vehicle for talent to contribute to an organization’s objectives. Flexible work arrangements and independent work, however, will continue to gain momentum helped by improving technology and significant advancements in the social network for independent and flexible workers. By 2030, independent workers at all skill levels will represent the majority of the overall active workforce.

The winners of this evolution will be companies who merge talent and talent-enhancing technology in the best ways to achieve their goals. Those winning companies create ecosystems of permanent and independent workers, take the fear factor out of a decreasingly permanent work reality and create working conditions that enable their internal and external talent equally to be more productive and innovative than ever before – together.


Our purpose

We want to help companies become better contributors to the new reality of work. Benefiting from the features of the Future of Work also creates responsibility. We want to help build, improve and bring together companies who enable independent and permanent workers alike and decrease friction in the talent ecosystem.


Our values

Speed, simplicity, impact and kindness

Daniel Masata

Founder & President

After working for more than fifteen years for Fortune 500 companies and the world leader in HR Services, in 2017 Daniel decided to launch Skill Principals to help clients benefit from the ongoing transformation of the human capital management (HCM) market. Daniel sees Skill Principals well positioned to drive value by making new technology and service models accessible to buyers, providers and investors in the Extended Workforce space.

A native German based in New York since eight years, Daniel has extensive international experience and networks from living in Germany, France and Switzerland and working with his different teams in fifteen countries.

Guillaume Herrnberger

Co-Founder, Managing Director EMEA

Prior to co-founding Skill Principals, Guillaume applied his passion for Future of Work topics as COO of the freelance platform YOSS. After a successful launch and subsequent drive to early scale, Guillaume was ready to move on to full entrepreneurship (again) and work with Skill Principals clients on their workforce-related initiatives. Before that, Guillaume worked in strategy consulting for AT Kearney and with Adecco Group both in Lyon and his native Paris.

Guillaume’s deep insights and expertise in both independent and permanent workforce innovation in Europe uniquely enables him to contribute a different perspective to our client work in the US and drive our engagements in Europe.

Anne Shaw

Workforce Trend Consultant

Anne has extensive experience researching and producing content for all things “Future of Work”.

After working in various marketing and communications roles, including leading the brand and digital marketing team for a Fortune 500 company—the largest provider of workforce solutions—Anne left the security of full-time work to discover what life was like as an independent consultant and freelance writer.

Her unique spot working with clients of various sizes and across numerous industries combined with her work covering topics such as employer branding, hiring fully remote and blended workforces, creating worker benefit programs that boost productivity, and more gives her a distinct vantage point to spot and apply workforce trends that make real impacts on how organizations and workers will interact five to ten years down the road.

Christine Schenck

Office Manager

Christine is an accomplished Human Resource professional with experience in the Healthcare and FMCG industries. After starting out as a trained tax advisor, Christine soon shifted her focus on helping talent navigate employment questions at both Fortune 500 companies and mid-cap organizations and took responsibility for HR operations and administration processes. At Skill Principals, Christine creates customer and staff delight by keeping us perfectly organized. In her ‘free time’, Christine is a happy mom of two soon-to-be teenagers.

Dan Mujica

Independent Advisor

Dan drives Transformation efforts at WeWork. Both his current work and previous experience at Accenture expose him to highly relevant developments in the wider Future of Work domain. Dan enjoys analyzing complex global issues and decomposing them into actionable plans. He wants to use his extensive experience designing sustainable operating models along with his passion for changing the way we work to enable the full potential of the upcoming generation. Dan is based right here in NYC.